• Design + maths + life lessons = a creative approach to problem solving.

    Kim Horne

  • Programme design using gamification methodology and human centered design

    Digital Strategist

More About Me

Latest Projects.


Working at Achievement Awards Group has given me the opportunities to work with some big brands like Samsung, BMW, Mercedes Benz, Distell, ABinBev and Standard Bank unfortunately not all this design work is public, so cant show too much. But am happy to talk you through it :)

My skills....


I am a wife to one, mother to three and pet owner of five.
I started working at an IT company (then Korbitec), and found my passion for design. I am a creative thinker, enjoy working on projects from ideation phase right through to completion (are projects ever really complete though, or just one step away from the next version).

As a digital strategist, I have been involved with innovative solutions from user journey and UX design to reporting and digital mechanics and as always push to provide solutions that are relevant and successful. I have a degree in Applied Mathematics and completed the Yu-Kai Chou Gamification Masterclass. I like to think of myself as an out of the box critical thinker adding some creativity along the way.

Qualifications.

B. Sc Applied Mathematics
University of Port Elizabeth 1998

Gamification & Behavioral Design
Yu-kai Chou, 2019

Google UX Design Professional Certificate, 2023

OTHER: UX & Web Design Master
Course: Strategy, Design, Development
Gamification for Employee Buy in
Responsive UI, UI/UX design with
Adobe XD: Design & Prototype a
Mobile App, udemy, Go1

Skills.

Graphic Design
Packaging
Infographics
Social Media
OFT templates
Travel design
AV storyboarding
Responsible web & app design
Frontend Development
HTML, CSS, Javascript & JQuery
UX & UI design
Journey maps, case studies
Process flows
Wireframing, prototyping
Gamification
Usability testing, analysis

Tools.

Adobe Photoshop
Adobe Dreamweaver
Adobe Indesign
Adobe Illustrator
Adobe Acrobat Pro
Adobe Premier Pro (novis)
WordPress
Figma
Jira, Trello, Click up, Azure
Slack
BitBucket, Source Tree
Mailchimp
Microsoft Powerpoint, Word, Excel
Google workspace

Experience.


I have worked for corporate companies and ran my own freelance company.

  • Latest position
    Design Lead

    BetterDesign
    As the Design Lead, I work closely with clients to find the best solutions for their programs. I create user journeys, process flows, wireframes, and prototypes that prioritize excellent user experiences using UI/UX design principles. My role involves analysing data from usability tests to work on a strategy to turn complex ideas into user-friendly designs that elevate our clients’ projects.

  • 2019-2023
    Digital Strategist

    Achievement Awards Group
    Started as a Digital Designer, I worked my way up to Digital Strategist. Designing employee incentive solutions for our clients. From start to finish: pitching, strategizing, solution design using human centered design, gamification and UX design, working closely with developers to create the solution. I enjoy learning more about our users, the customer experience, how to reach them and find new and innovative solutions for our clients.

  • 2014 - 2019
    Digital Designer

    Achievement Awards Group
    I was involved in designing and developing solutions for clients, from websites, logos, marketing material. I worked with the IT department in developing online solutions.

  • 2004 - 2014
    Freelance Digital Designer

    kedesign
    WEBSITE DESIGN & DEVELOPMENT: With a variety of clients, I have been able to experience different website needs, such as online shops, data capturing, marketing websites
    GRAPHIC DESIGN: I have created manuals, brochures, logos, business cards, children books, digital and print marketing material

  • 1999 - 2004
    Junior Digital Designer

    Korbitec (now LexisNexis)
    I enjoyed being challenged, and started front-end designing of programmes, creating how-to tutorials, and introductory levels of UX design.