Working at Achievement Awards Group has given me the opportunities to work with some big brands like Samsung, BMW, Mercedes Benz, Distell, ABinBev and Standard Bank unfortunately not all this design work is public, so cant show too much. But am happy to talk you through it :)
Our client needed a B2B programme to engage with their clients. We learnt who their clients are and how to best engage with them. Theme and concept was designed, and from there we worked on the best way to launch it, wireframing, storyboarding, website build, what prizes the clients would want, and the best way to communicate with them via website and social media. In phase 2, we went even bigger and introduced gammification, with progress bars, leaderboards, badges, suprise and delights and count downs.
Programme design; Wordpress
When pitching to a new client, as part of the pitch team, I help with the programme design, digital strategy, theme and concept, designing the pitch, aswell as presenting with the team.
Pitch
Solution design using human centered design and gamification methodologies, including customer journeys, wireframing and front-end building
Gamification
For extra engagement, and with all the changes covid brought us, our client needed a new way to reach their clients, so a facebook group was establised.
Social Meda
Non Profit Organisation Fund1 needed an annual report designed to send to all benefactors.
Client needed an online shop for local and international sales. This site was designed in Wordpress using Woocommerce
Client wanted to create some extra excitement to the programme, and to encourage sales. A spinning wheel was designed and built, winning options were calculated based on previous months sales, and some contingencies for improved sales.
Starting in my new position as Design Lead, my responsibility was creating a corporate identity for the company, which included email signatures, business cards, website and social media posts.
Working with a startup, getting to know the clients needs, I worked on a series of user stories, process flows, figma designs and included some gamification elements.
After doing an extensive UI/UX review of the app, client and I worked through my recommendations and updated the app to create a better user experience.
Working on an existing app and web, I have been involved with adding new featues for both front facing and admin side. New features are discussed with client, from there I create the figma files for the developers to work from.
I am a wife to one, mother to three and pet owner of five.
I started working at an IT company (then Korbitec), and found my passion for design. I am a creative thinker, enjoy working on projects from ideation phase right through to completion (are projects ever really complete though, or just one step away from the next version).
As a digital strategist, I have been involved with innovative solutions from user journey and UX design to reporting and digital mechanics and as always push to provide solutions that are relevant and successful.
I have a degree in Applied Mathematics and completed the Yu-Kai Chou Gamification Masterclass. I like to think of myself as an out of the box critical thinker adding some creativity along the way.
B. Sc Applied Mathematics
University of Port Elizabeth 1998
Gamification & Behavioral Design
Yu-kai Chou, 2019
Google UX Design Professional Certificate, 2023
OTHER: UX & Web Design Master
Course: Strategy, Design, Development
Gamification for Employee Buy in
Responsive UI, UI/UX design with
Adobe XD: Design & Prototype a
Mobile App, udemy, Go1
Graphic Design
Packaging
Infographics
Social Media
OFT templates
Travel design
AV storyboarding
Responsible web & app design
Frontend Development
HTML, CSS, Javascript & JQuery
UX & UI design
Journey maps, case studies
Process flows
Wireframing, prototyping
Gamification
Usability testing, analysis
Adobe Photoshop
Adobe Dreamweaver
Adobe Indesign
Adobe Illustrator
Adobe Acrobat Pro
Adobe Premier Pro (novis)
WordPress
Figma
Jira, Trello, Click up, Azure
Slack
BitBucket, Source Tree
Mailchimp
Microsoft Powerpoint, Word, Excel
Google workspace
I have worked for corporate companies and ran my own freelance company.
BetterDesign
As the Design Lead, I work closely with clients to find the best solutions for their programs. I create user journeys, process flows, wireframes, and prototypes that prioritize excellent user experiences using UI/UX design principles. My role involves analysing data from usability tests to work on a strategy to turn complex ideas into user-friendly designs that elevate our clients’ projects.
Achievement Awards Group
Started as a Digital Designer, I worked my way up to Digital Strategist. Designing employee incentive solutions for our clients. From start to finish: pitching, strategizing, solution design using human centered design, gamification and UX design, working closely with developers to create the solution. I enjoy learning more about our users, the customer experience, how to reach them and find new and innovative solutions for our clients.
Achievement Awards Group
I was involved in designing and developing solutions for clients, from websites, logos, marketing material. I worked with the IT department in developing online solutions.
kedesign
WEBSITE DESIGN & DEVELOPMENT: With a variety of clients, I have been able to experience different website needs, such as online shops, data capturing, marketing websites
GRAPHIC DESIGN: I have created manuals, brochures, logos, business cards, children books, digital and print marketing material
Korbitec (now LexisNexis)
I enjoyed being challenged, and started front-end designing of programmes, creating how-to tutorials, and introductory levels of UX design.